How It Works
The measurement system behind every read
No opinion, no dashboard you can buy. A standing instrument we've run for years — and the discipline that keeps every figure honest.
How the read works
We keep a market read running year-round across energy and deep-tech — tracking how a company's commercial thesis lands and where the pushback sits. Our reads come from a 35,000+ professional audience and reach 200,000+ LinkedIn members each quarter. We read reactions in aggregate — how a frame lands against its topic's own track record — never by named individual. No person-level data leaves the practice.
Because it's been running for years, the baseline work is done. A new read is a comparison against that history, not a study assembled from zero. That's why the initial picture — which frames earn attention, and where the pushback sits, versus each topic's own track record — comes back faster than a from-scratch study. Deeper work, and demand-level confirmation, takes longer; we scope that explicitly at the start of every engagement.
Layer 1 — Attention
What the instrument measures
Which commercial frames earn study, and by how much relative to their own baseline. Attention is a leading indicator — it typically moves before demand does. Every figure is labeled as attention, not demand.
Layer 2 — Demand
What requires peer interviews
Confirming that attention converts to purchase intent requires direct interviews with the buyers themselves. We run those when the engagement warrants it. We never call Layer-1 attention a demand finding.
What it does not do: name individuals, claim demand from attention alone, or manage your social accounts. We read the market's response to your commercial frame. We don't touch your LinkedIn.
See the instrument applied to a real decision.
Bring a deal in committee, a thesis to stress-test, or a transaction to read. We scope the engagement to the specific decision in front of you.
Book a call30 minutes. If it isn't a fit, we'll say so.